style brick road: MENSWEAR. H&M a/w 2013

Wednesday, 28 August 2013

MENSWEAR. H&M a/w 2013


I won't talk much, but let the amazing AW 2013 menswear collection talk for itself. Since the fashion show in Paris & their presentation in Zagreb, I've been drooling over the pieces from the menswear line. 

I find this collection as the perfect match of fashion with a capital F & high-street fashion. Extremely forward silhouettes that really match other high fashion brands are the base, but I still feel their awareness of their customer that is probably not so obsessed with what they wear. The point where they succeed is where it's not reserved only for one kind of people (which is what other high street brands mostly do) but give a really big span of clothes - from more alternative, through more 'uptown chic' to 'FASHION' people. The appeal of the clothing is mostly in the fact that a lot of people can wear them - in a very different way. If I went for a total H& M aw 2013 - I'd match few statement pieces, while probably most of the people would use just a great coat on top of an otherwise simple combo to look great. 

My choices go to the extremely chic outerwear that is always a strong point of H&M - both in the price-range & on the chicness chart. The beige quilted jacket & the grey oversized coat with banana sleeves are tailored for my closet. I'm only sorry their stock on colour is so low for the colder season, but I cannot truly blame that solely on H&M and their designers, but the whole market - there are very few people that'd wear a neon-coloured coat (hello, I'm HERE!) so I kinda understand. Still, I'd love to see that kind of risk in their collections - just one neon or an unexpected print (love the florals & aztec prints in the collection!). 

Enjoy the 2 videos - the first one is a trend overview for the AW 2013 season with the help of Angelo Flaccavento, who's a renowned fashion journalist, and Andreas Löwenstam, the Head of Design Menswear H&M. The second video is a basic video lookbook of the collection.