style brick road: IN LOVE. Painkiller a/w 2013

Tuesday, 27 August 2013

IN LOVE. Painkiller a/w 2013

 Seeing a fabulous collection is one thing. But knowing about its background and inspiration is just another level of fabulosity. 

'Love will keep us alive' is the name of this Painkiller collection inspired by the Oscar-winning documentary from 2005 called 'March of the Penguins' in more than one way. Yes, it's the literal penguin print, but it's also the oval silhouette imitating the shape of the penguin in a fashionable way. Another moment that's a thread in both the collection & the documentary is the love story that is translated not only in clothes but also in the atmosphere between the models in the lookbook.

All in all, it's a beautiful collection combining functional fashion with crazy Asian creativity. I can imagine the collection walking down the streets of Shoreditch in London in a citified version, although I'd also love to style it for an editorial. That penguin suit is 2DY4!